What is Promoter and In-store Activation?

Promoter and in-store activation are crucial marketing strategies used by companies to increase brand visibility, engage customers, and drive sales within a retail environment. These promoters are strategically placed in high-traffic areas of retail stores or shopping malls, where they actively engage with shoppers, provide product information, and offer samples or demonstrations. Their main goal is to create brand awareness, educate consumers about the product’s features and benefits, and ultimately influence purchasing decisions.